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Message From IPPCA Senior Vice President
Industry standards in construction and products-No Seconds!”
I’m now entering into my eleventh year as a pond installer, with nearly four hundred projects under my belt, and I still feel the same satisfaction as I did after installing my first pond. Obviously I have learned many things along the way and I am constantly trying new techniques and products to further challenge myself and my abilities as a professional aquatic artist. From the artist perspective, the furthest thing now from my mind is not that something costs too much, rather that the client is willing to pay more for the highest quality products offered in our industry. I work closely with my good friend Jon, a graduate from the University of Kansas with a degree in Fine Arts. He is the driving force behind innovative designs and attention to the details of line, color and texture that sets our work apart from other installers.
In a recent discussion, Jon and I were comparing some of the various products we have installed over the years and pointing out the weaknesses that we can find in almost every manufacturer’s design. This discussion was initiated by a 2 hour bout between us and a Hozelock Cyprio Bio Force pond filter. The fight ultimately resulted in bloodied knuckles, damaged pride and a filter that leaked just slightly less than when we began. Over the years I have removed and discarded numerous filters similar to this one because of high maintenance and failures. But, as a professional, it never crossed my mind to install one until a conversation with a local supplier of pond products lead me to believe that I could save money on the install by using a “beginners do-it-yourself” product as opposed to a professional pressurized filter. The initial savings were fairly substantial, but the countless hours spent trying to re-align gaskets and replacement of cracked and broken parts (all under my workmanship guarantee) have now made this the most expensive small filter I/we have ever installed.
Unfortunately, the story doesn’t end there. I trusted this local supplier on numerous other occasions and took his advice when installing “cheaper” or “bulk” products (factory seconds). The list is as follows……
1. Kink free tubing-leaky fittings, crushed and cracked pipe, replaced with flex pipe within one year.
2. Inexpensive poly plastic fittings- used these as bottom drains and through the liner connections; all but one has failed within 2 years and been replaced.
3. Custom manufactured UV’s; both required new ballast’s after installation, one required “jump-starting” with a screwdriver to get it turned on, and they have been replaced.
4. Discount Flex PVC (200-500ft worth) (factory seconds) this seemed a no brainier, it is a product I know and trust, why not buy it at a lower price and make a little more on the bottom line? The initial problems seemed mundane, the rolls were slightly crushed or twisted making it impossible to glue fittings properly, but some forethought could minimize the inherent difficulties of this. A pond I installed with this bulk flex pvc pipe some six months later developed a pond drainer leak. After the initial inspection, with nothing found, I discovered two pinholes (invisible at installation) in the pvc had become gaping wounds under the constant pressure of water moving through it. The question remains, how may of these time bombs I have buried under 1-2 feet of heavy soil and clay will explode? This material should be recycled instead of sold.
As business owners, we are all constantly monitoring our profit margins. It is a never-ending task to ensure that what we do as a professional hobby is also a viable means to make money. But as professionals, it is also our responsibility to provide our clients with the best products and service at a fair price, regardless of the particular brand of products installed, any job that is bid properly will generate profits.
All of this ties into one basic problem, an issue that so far only the IPPCA seems willing to face. Our industry is flooded with products, some good, some bad and some that are a complete waste of money. Determining where a product will work or fail is left up to us as installers to determine, then sharing that information will help others avoid some mistakes and pit falls.
In short, keep it professional, and keep it fun! If you have any suggestions of what to use and what to avoid, always be willing to share your information with the rest of us and together we can begin to influence our suppliers and manufacturers to step up and provide only quality products to the industry.
Jake Bright, CPPC
Senior V.P. IPPCA
Get fired up to become an Easy Pro Certified Specialist!!!!
Here at Easy Pro headquarters in Michigan, we are excited and pleased to announce that we are now offering Easy Pro Certified Specialist status to our qualifying contractor customers.
This will be an Independent Certification through the auspices of the IPPCA (International Professional Pond Contractors Association). This association has the highest entrance and quality control measures of its members in the industry, and that is why we’re so excited to team up with them. You will now be able to market to your customers that you are not only certified as a Certified Easy Pro Specialist, but also on an Industry wide level by an International association as well, as a Certified Professional Pond Contractor (CPPC).
This move will make our Certified Easy Pro Specialists the proven, most quality oriented and tested contractors in the Industry, second to none. This is not a Rubberstamp program, and a sincere effort will be required to achieve this Certification, but when once attained, you, and by association, Easy Pro will be readily acknowledged as the leaders in the Pond and Water Garden Industry without peer. If you’re not excited about this or see the major marketing and credibility of being a part of this program, let me point out some of the benefits of changing your mind and becoming a contributor to Quality Experiences in the Pond and Water Garden Industry, which we whole heartedly endorse.
When you become an Easy Pro Certified Specialist, you will also be a Certified Professional Pond Contractor (CPPC) member of the IPPCA. This association has over one hundred and twenty website and domain names pointing to its website, and as a result, bringing potential leads to you and your company. As a member, you will receive your own personal web page on the IPPCA website, that is tied into a consumer friendly search block that will allow them to come straight to you. Stop and think about this exposure for a minute. The IPPCA website gets over 400,000 hits and close to 10,000 visitors per month currently and is growing monthly. Do you want to be there for them to see? There is no additional charge for receiving this updateable page. You will also become eligible for additional discounts on some of the best professional grade products in the industry, including Easy Pro line products.
You will simply blow your competition away with the top of the line credibility gained from these certifications. NO ONE else in the industry will be as highly qualified as yourself (except other Easy Pro Specialists, of course), and you’ll be able to market that with a big smile on your face all the way to the bank!!!!!!
For additional information you can contact the IPPCA at info@IPPCA.com or call 866-4U-IPPCA (866-484-7722). We look forward to helping you have your best year ever and this is a great way to start!!!


Member Savings Continue To Build!!!!!!!!!!!!!!
Aqion joins the leaders of the Pond and Water Garden Industry offering product discounts to our members. Other leading manufacturers’ product discounts to IPPCA members include Aquadyne Filters and EasyPro Brand products.
Aqion, a bulk supplier to many commercial fisheries, fish farms and private labelers, has extended to the IPPCA’s members an incredible discount. By purchasing custom blend fish feed through the IPPCA, members will be able to get fish food at the lowest per bag cost that they offer. This allows you to purchase premium quality fish food for as little as 50 cents per pound in 40 pound bags. No need to buy 2 or 3 tons to get this price either. Just order 1 or 2 bags, or whatever amount you want, and you will get the same price as if you ordered 2 TONS. Perfect for retailers filling bulk dispensers, or for those of you interested in private packaging and labeling, or for anyone that will use 40# or more of feed this season..
You could not get a better price on a better food on your own with out buying TONS of feed as a MINIMUM order. A big THANK YOU to Aqion for their support of the IPPCA and its members. Place your order today with the IPPCA

Have you gotten a call and the person on the other end says “I want a Koi Pond?”
What do you do? (Panic?)
First off you want to find out what they envision their pond to look like. Start asking questions.
Ok, now you have some idea of what they are looking for. Now what you have to decide is are you capable of building what they want.
What is the difference between a pond with fish and plants and a pond with just fish in it? What is the difference of a pond with bare liner and a pond with rocks and gravel covering the liner? If you answered “nothing”. Then take a seat and open your mind.
A koi pond is defined in the Merriam Webster Dictionary as:
Main Entry: koi
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Pronunciation: 'koi
Function: noun
Inflected Form(s): plural koi
Etymology: Japanese
: a carp (Cyprinus carpio) bred especially in Japan for large
size and a variety of colors and often stocked in ornamental ponds
Main Entry: 1or·na·men·tal
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Pronunciation: "or-n&-'men-t&l
Function: adjective
: of, relating to, or serving as
ornament; specifically : grown as an ornamental
- or·na·men·tal·ly
/-t&l-E/
adverb
Main Entry: 1pond
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Pronunciation: 'pänd
Function: noun
Etymology: Middle English ponde artificially confined body of water,
probably alteration of pounde enclosure -- more at
POUND
: a body of water usually smaller than a lake <a fishing pond>
-- sometimes used with the to refer informally or facetiously to the
Atlantic Ocean
So now that we have the definition of both “Koi” and “Pond” let’s put them together. A carp bred especially in Japan, a body of water usually smaller than a lake.
So everyone is building a “Koi Pond”. But how many of your customers want a water feature; a Koi Pond with plants as well as fish. Or did they want a ”Traditional Koi Pond” a sterile environment built especially for the health and growth of the Fish. A ”Traditional Koi Pond” normally does not have plants, rocks (except for waterfall) or multiple shelves. A water feature or water garden has all three.
You are the professional; you are the one that should know the difference between a water feature/water garden and a ”Traditional Koi Pond”. How many of you will admit that you have come to a job that you have never done before? How many of you have admitted maybe not to the client but to yourself, that you are way over your head? What do you do when this happens? Do you build them something that you are familiar with or do you go in search of information to be able to take care of this customer.

A Water Feature or Water Garden
A ”Traditional
Koi Pond”
Photos compliment of “The Pond Professional”, Woodstock, Georgia
Do You See a Difference?
The IPPCA has professional members that will be glad to help you in your design, installation and broadening your horizon in the art of building what your customer wants, not what you may have only built in the past.
Come to INFOTANZA 07 and learn the art of building a ”Traditional Koi Pond”
October 25-27
“Education’s purpose is to replace an empty mind
With an open one.”
By Malcolm Forbes
As I start this article, let me first preface my remarks by stating that my views and opinions are influenced by the environmental, political and economic factors I face daily in the operation of my business. I clearly recognize that others face a different set of challenges and that may render my comments less applicable to your situation. But I do feel the topic I will address has validity for any water garden installer, no matter what part of the country you work in or regardless of the differing economic and political situations your businesses face.
As water gardening continues to gain popularity among the general public, it seems our “hobby” can no longer fly under the radar as it has for so long in the past. Cities are adapting zoning regulations for safety reasons, insurance companies are taking a closer look at liability on the part of both water garden owners and installation companies and consumers are becoming more discriminating in regard to products and services. While this has both positive and negative outcomes for consumers and commercial firms alike, increased scrutiny can be a good thing if it yields better informed buyers and properly insured and trained installers eager to competently meet demand.
But one issue that we collectively seem to be missing the boat on centers around a big selling point of water gardens. Almost every water garden installer and equipment manufacturer in the marketplace today talks about how natural a water garden is and the benefits of having a little piece of nature in the landscape. The song and dance continues with descriptions of the pond ecosystem, the whole nitrogen cycle, and interactions between fish, plants and microscopic life until the consumer is convinced that Mother Nature herself might stop in and take part in the installation.
Now don’t get me wrong..... I am not arguing against properly educating consumers about the processes that operate in a healthy water garden. Nor am I denigrating essential closing techniques required to seal the deal with a customer. What I am talking about is how much we talk about and focus on the natural characteristics of water gardens but then turn around and install a product that is far from eco-friendly in one critical aspect. So what is this critical factor I refer to? Very simple.... water conservation.
Water conservation? I wasted your time to talk about that? Maybe you are wondering if I have ignored the research studies that show an established water garden uses less water per year than a similarly sized (square footage) patch of irrigated turf grass? Or could I be proposing eliminating periodic water changes or only relying on rainfall to top off ponds? Well..... the answer is no. My intention is to discuss how we clean water gardens and more specifically how pond construction influences water consumption via the cleaning process.
For those of you working in the West and Southwest, you are obviously more in tune to the issue of water conservation. From reading articles in Water Garden News , online content and visiting ponding forums, it seems some cities and states in water deficient areas take a dim view of water gardening. Understandably, it does not look good when a pond company shows up to perform spring cleaning and thousands of gallons of water are drained so that it can be pressure washed or “boiled”, depending on the cleaning procedure used. Here in the Midwest we have not been confronted with water rationing concerns yet but I still wince every time I fire up the drain pump to empty out a water garden in full view of the neighbors.
So what makes this style of cleaning necessary? Simple...in the quest to make water gardens appear natural, installers heap piles of rocks and gravel on the pond bottom. When I joined IPPCA and took the entrance exam, I ended up having a lengthy conversation with Dave Jones about this construction practice and the merits and downfalls it produces. Our conversation was productive and amicable but so many others I have had on this subject inevitably lead to flaring tempers. Some people think I am picking on a particular manufacturer (is anyone an Aquascapes installer?) while others question my own experience and knowledge of pond construction.
Yet it always comes down to one simple fact. In the area of the country where I work, the overwhelming majority of ponds constructed with stone or gravel covered bottoms need drained, thoroughly cleaned and refilled every spring. Does every gravel bottomed pond in the country need similar treatment? Well I cannot speak for what happens in other regions but I know what I deal with in my region and it involves thousands upon thousands of gallons of water being wasted every spring to perform pond cleanings.
Which brings me back to construction techniques and how they influence cleaning tasks. Just by eliminating the use of gravel or stone on pond bottoms, the amount of ponds requiring yearly draining and refilling would be significantly reduced. My company’s installations use no gravel or stone of any kind below the second plant shelf (usually around 2 feet deep) so spring cleaning only entails a thorough vacuuming, netting out large debris and a partial water change in addition to the normal filter maintenance. Does this make me some kind of eco-hero? No, it just means I have adapted a different approach to pond installation because my focus is on long term environmental health. To me at least, it makes no sense to trumpet the natural aspect of water gardening while wasting enormous amounts of water each spring cleaning my “natural” creations.
Some of you may point out how much revenue I am bypassing by making pond cleanings less time consuming and therefore involving fewer billable hours. Others will argue that a partial water change still involves the dumping of, and by definition, the wasting of water. But as water garden volumes grow with the advent of bigger and better pumps and filters, I find a partial water change to a 5000 gallon pond preferable to completely draining it every spring. Finally, there are those customers who demand gravel on the bottom because of the look they desire so how do you make them happy without losing the job?
Well, remember those sales techniques you exercised to educate consumers about the ecosystem and the nitrogen cycle? Can’t we start educating consumers about water conservation and environmentally friendly water gardens? People recycle paper, plastic and glass because of public awareness and education and others specifically purchase environmentally friendly products (organic foods, hybrid cars, green friendly building materials). So is it a stretch to think that many potential water gardeners would be receptive to a gravel free pond when informed of the environmental benefits?
It seems to me that the major obstacle we face is us. As installers we have become accustomed to building a certain way and we are slow to adapt to change. Furthermore, suppliers have successfully “convinced” installers that their system or techniques are the correct way of doing things. Yet I will argue non-stop that a system that requires yearly draining and refilling of a water garden is far from correct. What it does amount to is a successful marketing program driving consumer demand coupled with installation companies looking for the path of least resistance in relation to profit margins.
As
I sum up my thoughts, let me again say that I am not writing this to sit in
judgment of companies that install gravel bottom ponds. Every company has
to make a choice regarding how to handle installations and for those of you that
have the luxury of only having to completely drain gravel bottom ponds every few
years instead of every year, consider yourself fortunate. But for those of
us dealing with annual drainings, we better start thinking about tomorrow.
The not too distant future could have a substantial impact on our industry if we
continue current practices regarding water consumption and conservation.
The question we need to ponder is whether we will install an eco friendly
product or continue to install natural looking ponds to benefit our own
bottom line.
Joel
F. Police
Fins & Flowers Water Gardens, LLC
Casey Sparks, Fort Collins, Colorado
Casey is a Colorado native, born and raised in Fort Collins. He is an avid outdoorsman; hunting, fishing, and anything to do with the outdoors. This love of nature and the outdoors brought Casey to be very active with the Larimer County Search & Rescue Team for 10 years. One of his other talents is teaching, so he was a natural for giving Hug-A-Tree Presentations at schools, Back-country Safety and Survival classes, and instructing the Dive Rescue and Search & Rescue Teams in their Ropes and Rigging skills. Spending so much time in the outdoors Casey learned much from Mother Nature in how streams, waterfalls and lakes formed and the part they played in the surrounding eco-system. This appreciation has helped Casey create natural looking and healthy environments in the water features he installed.
After installing many ponds and water features, Casey finally acknowledged his inner passion – creating vacation destinations in his customers’ own yards, and teaching them to understand and maintain their little piece of paradise!
Due to the downturn of the electronics industry, in 2001 Casey was laid off and finally had his chance to endeavor to create Alpine Koi & Homescapes, a pond and water gardening specialty center. Alpine Koi & Homescapes sells to both retail and wholesale customers. Now Casey does very few installations, so as not to compete with the contractor customers we now serve.

Associate Member Of The Month
Warren Thoma Associates, Evanston, Illinois
With over 100 years of combined experience, and increased market share with every manufacturer we represent, we are the only choice for representation in the Midwestern United States.
At our main office in Evanston, IL, we spend most of our time training distributors, contractors, and specifiers. When we're not attending a trade show in the winter, or presenting early order programs to our distributors, we can usually be found conducting an intensive training seminar on lighting, fountains, drainage, irrigation, or whatever is needed to add value to our services and our manufacturers' product lines.
Since 1991, we have been representing the premier manufacturers of Irrigation, Filtration, Drainage, Low-voltage Lighting, and Fountains & Aerators to the professional and commercial channels

Sponsor Of The Month
PerformancePro Pumps, Hillsboro, Oregon
Performance Pro Pumps is pleased to offer you two great pump lines designed specifically for ponds, water gardens and aquaculture! These high efficiency, industrial quality units are built for maximum flow and good pressures (heads) to ensure you get the performance you need! Choose either the self-priming Artesian or the straight centrifugal Cascade. For money-savings efficiency and trouble-free reliability that's way off the chart of ordinary pumps, you need Performance Pro!
Call Lee today at 1-866-294-3862
